Встреча организаторов бренд-сессий

13Май
2011

Уважаемые друзья и коллеги – все, кто заинтересован в брендинге городов!

ВикиСитиНомика «открывает карты»!

За последние месяцы мы получили большое количество приглашений из разных городов и неимоверное количество вопросов. На некоторые вопросы можно ответить коротко, но большинство из них носит достаточно глубокий характер: о целях и задачах брендинга городов и о целях ВикиСитиНомики как команды; о технологии работы (которую кратко описать просто невозможно, поскольку она включает целый ряд различных методик и подходов); о формате бренд-сессии и о том, что должно за ней последовать; о том, как правильно подготовиться к успешной бренд-сессии, и так далее.

Мы очень рады, что в нашей стране есть так много разных людей, лично заинтересованных в брендинге своих городов и в создании работоспособных городских сообществ. Мы хотим максимально поддержать вас и предоставить вам как можно больше информации и инструментов для дальнейшей эффективной работы. Вот почему мы решили сделать следующее.

13 июня, в понедельник, выходной день после праздника, мы собираем в Киеве представителей городов, желающих провести бренд-сессию, чтобы впоследствии иметь согласованную платформу для развития города и брендинга города.

Это однодневное мероприятие, в ходе которого представители городов познакомятся с принципами и сценариями работы «ВикиСитиНомики», обсудят проблематику городских сообществ, получат ответы на свои вопросы, инструментарий для подготовки и проведения бренд-сессий (самые смелые смогут провести бренд-сессию самостоятельно).

Встреча будет проведена в виде конференции с элементами открытого форума – диалога, групповой работы. Оргвзнос 50 грн. с человека (эти расходы пойдут на аренду и кофе-брейки. Рекомендуется участие не менее 2-3х человек от каждого города.

План дня:

1. Регистрация – начало за 30 минут до старта.

2. Знакомство с участниками – 30 минут

3. ВикиСитиНомика – цели команды, кратко об ее проектах 15 минут:

  • «Бренд города – дело горожан»;
  • «РайДрево»;
  • Think tank;
  • Образовательные проекты.

4. «Бренд города – дело горожан»: идея, смысл, подходы  15 минут

5. Форматы работы: 1,5 часа

  • Бренд-сессия;
  • Кластерная сессия;
  • Открытый форум;
  • Форсайт;
  • Знаниевая конференция.

6. Модели и инструменты – раскрытие технологий 1,5 часа

  • Пирамида логических уровней;
  • Групповой процесс;
  • Работа с конфликтом;
  • Работа в парах;
  • Работа с полярностями;
  • Спиральная динамика;

7. Обмен опытом с другими городами (Херсон, Канев… кто еще?) 1,5 часа

8. Вопросы-ответы, обсуждение проблематики 1,5 часа

9. Практикум (любая механика, формат, модель на выбор собравшихся)

10. Дружеский ужин типа фуршет

Полный день, с 11:00 до 19:00.

Место: Киев, Бориса Гринченко, 7, Архитектурный клуб

Зарегистрироваться для участия можно здесь или на сайте проекта по ссылке http://bgorod.in.ua/kontaktyi-2.html

Эта статья перенесена со старого ресурса ВикиСитиНомики. Оригинал с комментариями здесь

Мы разрешаем использовать контент этого сайта, при указании ссылки, в качестве первоисточника.

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