Что такое ВикиСитиНомика?


Вчера мы презентовали платформу «ВикиСитиНомика». Название созвучно с  «Викиномикой», и — действительно — суть «Викиномики» заложена в основу платформы. Изначально это книга, описывающая тенденции экономики нового сетевого мира, но викиномикой уже начали называть новую сетевую экономику, и, скорее всего, это название распространится и для классификации оффлайновой экономики, построенной на тех же принципах. Принципы Викиномики и просты, и сложны одновременно. Хотя, казалось бы — что тут сложного:

1. Открытость

2. Доступ и умение делиться

3. Глобальность

4. Сотрудничество на равных

Ну-ну. Попробуйте открыть вход в компанию. Открыть карты конкуренту. Вести дела «с нуля» и сразу по всему миру. Сотрудничать вместо того чтобы конкурировать. Этому не учат в школах MBA. Нет таких компетенций, потому что это уровень убеждений и ценностей. Тут мало «перестраивать мозги». Это духовный рост: меняться тяжело, трудно, иногда даже «стыдно», потому что не принято. Но хотим мы или не хотим, осознаем или нет — мы все взаимосвязаны. И те, кто это принимает — выигрывают, потому что экономика будущего — это вклад друг в друга.

Мы взяли принципы Викиномики, интегрировали их внутри группы, адаптировали к городам и создали ВикиСитиНомику — экономические отношения нового типа для городских сообществ.  «Бренд города — дело горожан» — первый проект на платформе «ВикиСитиНомики». Дальше- больше: маркетинг города, сервис города, туризм города, улицы города, дети города, дизайн городской среды… включайтесь!

Вскоре мы запустим ресурс www.wikicitynomica.org

Подписывайтесь на новости RSS, включайтесь: проект открыт!

Статья была впервые опубликована на сайте «Бренд города — дело горожан»  17.06.2010

и перенесена нами сюда в связи с переходом на новый ресурс

Мы разрешаем использовать контент этого сайта, при указании ссылки, в качестве первоисточника.

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