Как если бы Одесса — "город гениев"

Автор: , Рубрики: Город
20Сентябрь
2010

город гениев

В пятницу на платформе Facebook в группе «Бренд города — Одесса», в переписке на тему фокус-групп, у нас возникла идея проиллюстрировать дальнейшее развитие маркетинга города на основе бренда, как если бы одесситы согласовали один из вариантов миссии. Мы прорабатывали этот вариант всей командой. В качестве миссии как исходной точки мы выбрали вариант «Одесса — город гениев».

Odessa_gorod_geniev

Статья была впервые опубликована на сайте «Бренд города — дело горожан» 20.09.2010, и перенесена нами сюда в связи с переходом на новый ресурс

Мы разрешаем использовать контент этого сайта, при указании ссылки, в качестве первоисточника.

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