Графическая концепция турбренда Украины

Автор: , Рубрики: Будущее
24Сентябрь
2013

Команда «ВикиСитиНомика» совместно с дизайн-студией “Королівські митці” презентовала систему визуальной идентичности туристического бренда Украины. К обсуждению профессионалами от органов исполнительной власти, туристического бизнеса и профильных общественных организаций были предложены три графических варианта, основанных на концепции “і-і”. u_tour_brand_present_page

Сегодня варианты системы визуальной идентификации Украины представлены для общественного обсуждения. Концепция №1 иллюстрирует идею  «и-и вместо или-или»; концепция №2 говорит об объединении, соединении противоположностей, концепция №3 основана на параллелях – мирном сосуществовании разных путей.

С полными версиями графических концепций можно ознакомиться здесь: http://www.slideshare.net/WikiCityNomika/tour-brand-ukrainevisual

«Брендинг страны – это не только дизайн, – говорит Татьяна Жданова, участник команды ВикиСитиНомика. – Это адекватная культуре страны стратегия, последовательные действия. Задача дизайна – усилить смыслы образами, позиционировать страну «визуальным языком».

Результатом работы станет бренд-бук, который включит в себя концепцию бренда и систему визуальной идентификации. Важно, что визуальная часть будет базироваться на концепции.

Созданная концепция и система визуальной идентификации будут использоваться органами исполнительной власти и уполномоченными ими институциями в сфере промо туризма для официальных мероприятий, а также гражданами и туристическим бизнесом для продвижения нашей страны.

На этой странице вы найдете информацию обо всех активностях, которые будут происходить в процессе создания бренда. Именно тут мы будем выкладывать все дизайнерские и интеллектуальные разработки. Приглашаем вас к диалогу.

www.facebook.com/BrandTourismUkraine

 

Контакты для СМИ:

От GIZ: Матиас Бранд, директор проекта, mathias.brandt@giz.de, +380 97 241 09 73

От ВикиСитиНомики: Полина Башкина, PR, WikiCityNomica@gmail.com, +380 67 424 13 04

Мы разрешаем использовать контент этого сайта, при указании ссылки, в качестве первоисточника.

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