Дизайнеры и маркетологи обсудили графические концепции туристического бренда Украины

Автор: , Рубрики: Будущее
27Сентябрь
2013

1175649_413067548805490_2076880151_nКоманда “ВикиСитиНомика” совместно с немецким обществом международного сотрудничества (GIZ) презентовала профессиональному сообществу концепции визуальной идентичности туристического бренда Украины. Ведущие дизайнеры, маркетологи и лидеры мнений внесли предложения по доработке предложенных образов.

Напомним, в начале недели «ВикиСитиНомика» совместно с дизайн-студией “Королівські митці” предложила к обсуждению три графических варианта туристического бренда Украины, основанных на концепции “і-і”.

Дизайнеры вслед за экспертами в области туризма высказались в пользу тех или иных концепций, отдав предпочтение первому варианту, обозначив его сильные и слабые стороны. Были даны рекомендации относительно цветовой гаммы, шрифтов и символов.

Затем участники мероприятия провели мозговой штурм, результатом которого стало несколько вариантов туристических слоганов Украины и даже сюжетов для рекламных роликов страны.

Следующий этап презентации работ состоится 8 октября на Украинском республиканском клубе, где с концепцией и уже готовыми графическими решениями ознакомятся лидеры общественных организаций.

Результатом работы станет открытый бренд-бук, который включит в себя концепцию бренда и систему визуальной идентификации. Важно, что визуальная часть будет базироваться на концепции.

С полными версиями графических концепций можно ознакомиться здесь: http://www.slideshare.net/WikiCityNomika/tour-brand-ukrainevisual

Созданная концепция и система визуальной идентификации будут использоваться органами исполнительной власти и уполномоченными ими институциями в сфере промо туризма для официальных мероприятий, а также гражданами и туристическим бизнесом для продвижения нашей страны.

На этой странице вы найдете информацию обо всех активностях, которые будут происходить в процессе создания бренда. Именно тут мы будем выкладывать все дизайнерские и интеллектуальные разработки. Приглашаем вас к диалогу.

www.facebook.com/BrandTourismUkraine

Контакты для СМИ:

От GIZ: Матиас Бранд, директор проекта, mathias.brandt@giz.de, +380 97 241 09 73

От ВикиСитиНомики: Полина Башкина, PR, WikiCityNomica@gmail.com, +380 67 424 13 04

Мы разрешаем использовать контент этого сайта, при указании ссылки, в качестве первоисточника.

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