Дизайнеры и маркетологи обсудили графические концепции туристического бренда Украины

Автор: , Рубрики: Будущее
27Сентябрь
2013

1175649_413067548805490_2076880151_nКоманда “ВикиСитиНомика” совместно с немецким обществом международного сотрудничества (GIZ) презентовала профессиональному сообществу концепции визуальной идентичности туристического бренда Украины. Ведущие дизайнеры, маркетологи и лидеры мнений внесли предложения по доработке предложенных образов.

Напомним, в начале недели «ВикиСитиНомика» совместно с дизайн-студией “Королівські митці” предложила к обсуждению три графических варианта туристического бренда Украины, основанных на концепции “і-і”.

Дизайнеры вслед за экспертами в области туризма высказались в пользу тех или иных концепций, отдав предпочтение первому варианту, обозначив его сильные и слабые стороны. Были даны рекомендации относительно цветовой гаммы, шрифтов и символов.

Затем участники мероприятия провели мозговой штурм, результатом которого стало несколько вариантов туристических слоганов Украины и даже сюжетов для рекламных роликов страны.

Следующий этап презентации работ состоится 8 октября на Украинском республиканском клубе, где с концепцией и уже готовыми графическими решениями ознакомятся лидеры общественных организаций.

Результатом работы станет открытый бренд-бук, который включит в себя концепцию бренда и систему визуальной идентификации. Важно, что визуальная часть будет базироваться на концепции.

С полными версиями графических концепций можно ознакомиться здесь: http://www.slideshare.net/WikiCityNomika/tour-brand-ukrainevisual

Созданная концепция и система визуальной идентификации будут использоваться органами исполнительной власти и уполномоченными ими институциями в сфере промо туризма для официальных мероприятий, а также гражданами и туристическим бизнесом для продвижения нашей страны.

На этой странице вы найдете информацию обо всех активностях, которые будут происходить в процессе создания бренда. Именно тут мы будем выкладывать все дизайнерские и интеллектуальные разработки. Приглашаем вас к диалогу.

www.facebook.com/BrandTourismUkraine

Контакты для СМИ:

От GIZ: Матиас Бранд, директор проекта, mathias.brandt@giz.de, +380 97 241 09 73

От ВикиСитиНомики: Полина Башкина, PR, WikiCityNomica@gmail.com, +380 67 424 13 04

Мы разрешаем использовать контент этого сайта, при указании ссылки, в качестве первоисточника.

Комментарии к статье

  1. 17-1

    I discovered your weblog web page on google and check a few of your early posts. Continue to maintain up the especially wonderful operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading a lot more from you later on!
    jordan retro 11 http://jordansretrosin.livejournal.com/

  2. 17-2

    There are undoubtedly plenty of details like that to take into consideration. Which is an awesome point to bring up. I offer the thoughts above as general inspiration but clearly there are actually questions like the one you bring up exactly where by far the most critical factor will likely be working in honest fine faith. I don?t know if most effective practices have emerged around items like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls really feel the impact of just a moment’s pleasure, for the rest of their lives.
    cheap jordan http://cheapjordansccg.fotopages.com/

  3. 17-3

    This specific sheepskin boots from 1910 began to turn into popular among the shearers, sheep shearers, who take off from any small piece of sheepskin, after pruning, to wrap their feet, they call this specific shoe can be ugly boots.
    ugg

  4. 17-4

    This specific sheepskin boots from 1910 began for you to grow to be popular among your shearers, sheep shearers, who take off from a small piece of sheepskin, after pruning, for you to wrap their feet, they call this kind of shoe can be ugly boots.
    ugg

  5. 17-5

    Hi there would you mind letting me know which webhost you’re working with? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good internet hosting provider at a honest price? Kudos, I appreciate it!
    chaussure nike air max tn http://www.nikedesport.fr/nike/homme-nike-air-max-tn

  6. 17-6

    Hi there just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Opera. I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the issue fixed soon. Kudos
    timberland chaussures femme http://www.timberlandearthkeepers.fr/timberland-femme-fa

  7. 17-7

    I am often to blogging and i really appreciate your content. The article has definitely peaks my interest. I’m going to bookmark your web site and maintain checking for new info.
    isabel marant etoile http://www.salesisabelmarant.com

  8. 17-8

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% positive. Any recommendations or advice would be greatly appreciated. Appreciate it
    Chanel marque http://www.soldesguccipascher.fr/

  9. 17-9

    if you guys are reallly fancying meizitang soft gel australia then please just look at them with Cheap Designer Sunglasses Australia.

  10. 17-10

    My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am worried about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress content into it? Any help would be greatly appreciated!
    sac burberry femme http://www.saclv-pascher.fr/sac-burberry-fr

  11. 17-11

    Hi are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html coding expertise to make your own blog? Any help would be really appreciated!
    Iwc Montre http://www.montrenouveau.fr/iwc-montres

  12. 17-12

    Excellent blog you have here but I was wanting to know if you knew of any message boards that cover the same topics talked about here? I’d really like to be a part of online community where I can get feed-back from other experienced individuals that share the same interest. If you have any recommendations, please let me know. Many thanks!
    Sac Versace http://www.sacgucciclassic.fr/sac-versace

  13. 17-13

    Hey there would you mind letting me know which web host you’re using? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a fair price? Cheers, I appreciate it!
    puma pas cher http://www.chaussuresnikejordan.fr/puma

  14. 17-14

    There are actually undoubtedly a great deal of details like that to take into consideration. Which is a fantastic point to bring up. I offer you the thoughts above as general inspiration but clearly you can find questions like the one you bring up where probably the most vital thing are going to be working in honest excellent faith. I don?t know if best practices have emerged around items like that, but I am positive that your job is clearly identified as a fair game. Both boys and girls really feel the impact of just a moment’s pleasure, for the rest of their lives.
    isabel marant http://www.shop-isabelmarant.com

  15. 17-15

    Hey there would you mind letting me know which web host you’re utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a honest price? Thank you, I appreciate it!
    longchampsoldes.fr http://www.longchampsoldes.fr/

  16.  
  1. LIjyPkgd

    LIjyPkgd…

    —…

  2.  
У вас есть мнение? Оставьте свой комментарий: